10+ Webinar Registration Page Examples & Best Practices
Content
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The page consists of the webinar title, what attendees will learn, who the hosts are, email sign-up space, and a CTA. This online platform for musicians maintains a straightforward and above-the-fold webinar landing page. The focus is entirely on the target audience – what they will get out of the webinar, and there’s no hard selling about the company. The landing page has been kept short and simple with just the above sections, an expert testimony, and something about the host. Tailwind’s webinar landing page on Instagram strategy is led by a call to action at the top. By using this webinar landing page template, you can create introductory webinars that teach people how to set up a listing and become a host.
But hitting “send” isn’t enough. Don’t have a webinar landing page yet? Webinars are an excellent opportunity to connect with your audience and talk about your business. We have experience helping businesses across all industries develop successful strategies that drive results and provide lasting value. It can be not easy to get webinar registrants interested in attending your webinar when it is a free registration. This will ensure everyone has the information they need to quickly schedule their calendar and make your webinar a priority!
If you’re building your registration page from scratch or redesigning an existing one, start with the headline. A great webinar landing page isn’t about following a visual template or copying what a well-known brand does. You can always learn more about your attendees after they’ve engaged with you on the webinar.
Creating an Irresistible Webinar Offer
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Essential information like name, email, and maybe company name are a good starting point. Your CTA will send people to a form where they enter their contact information. If your webinar has limited capacity (and even if it doesn’t, communicating scarcity is effective), a CTA like “Claim Your Free Seat” adds an additional conversion lever without any deception. Something like “Reserve My Spot” can help add urgency if spots are limited. A button that says “Register Now” will generally work fine, but you can always add more spice to it.
- There is also a social share button to share a webinar with visitors’ social networks.
- Your webinar landing page will decide whether people will register for your webinar or not.
- You’ll need to know how to address and differentiate between prospects, customers, verticals, funnel stages and more.
- It‘s where interested prospects go to learn more and submit their registration.
- It shouldn’t be surprising that we didn’t start out attracting tons of folks to our own events.
Every webinar needs a landing page explaining when it is and what viewers will learn. The more specific your goal, the more focused you’ll be able to make your marketing plan. Aim for specific, measurable, attainable, relevant, and time-sensitive (SMART) goals. Do you want to be found on Do you want your business to be found on Google? Engaging attendees throughout and after the webinar enhances brand loyalty, increases the likelihood of future participation, and drives business success. Use engaging posts, stories, and targeted ads with relevant hashtags to increase visibility.
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Once your highlight videos are on YouTube, they’ll be easily shareable for you and your viewers. One way to choose the best time is to poll your audience on social media or send out an email survey asking about the best time and day to host the event. Your audience will be alert and in work mode, ready to learn about new topics in their industry. Keep in mind that it’s harder to track conversions with direct mail in addition to it being much more expensive. Direct mail is seldom used for webinar promotion, but you can experiment with sending direct mail invites to key targets in your industry if you have the budget. Direct mail, phone, and SMS text are all innovative ways to promote your webinar (unfortunately, you can no longer send an electric telegram).
Why It Works: The Personal Touch That Builds Trust
To drive webinar registrations, you’ll first need a webinar software that allows you to design an amazing landing page. The more you host, the more you learn, and your results are bound to improve. If you knock it out of the park on your first try, that’s amazing! More than anything, each webinar you host is a guaranteed webinar registrations learning experience.